Nicola Palmarini

Director of UK's National Innovation Centre for Ageing (NICA) a world-leading organisation, created with a £40 million investment from UK Government and Newcastle University, to help create a world in which we all live better, for longer. Before was the AI Ethics Lead at MIT-IBM Watson AI Lab and Aging & Longevity SME in IBM Research in Cambridge (USA) more recently served as head of digital strategy the fin-tech startup Tinaba.com. From 2006 to 2014 was Director of IBM Human Centric Solution Center where developed experience in emerging technologies for aging people and persons with disabilities. In this role, has been Smarter City subject matter expert with knowledge of Ambient Assisted Living. In addition to this position, from 2000 to 2014, was Creative Director first and then head of IBM Italy Communication Center of Excellence and Manager of Social Digital Marketing & Brand Systems Italy. From 1990 to 2000 served as copywriter first and creative director then in several Italian and American advertising agencies like Ogilvy and JWT. As the Creative Director in McCann-Erickson Interactive, led the 1997 launch of Telecom Italia Internet brand (Tin.it) growing the customer base from 40k to 4 millions active users and curated the entire Microsoft off/online communication portfolio activities.
Member of the Gerontological Society of America; a board member of International Scientific Advisory Committee at McMaster Institute for Research on Aging; a board member of the Scientific Committee at Political sciences and international relations at Università Cattolica del Sacro Cuore of Milano (Italy). Co-Founder of TAG Innovation school.