Paul Alexander

Paul Alexander is the Founder and Chief Executive Officer of the UK’s leading customer insight group, Beyond Analysis. Responsible for sales and marketing, operations, partnerships and customer service, Paul established Beyond Analysis in 2007 and has grown the business into a highly successful and internationally recognised consumer insight and strategy business. An industry expert whose opinion is sought by business and marketing organisations across the world, Paul has extensive experience in media and advertising and is a passionate believer in the power of data to transform a business. He takes a holistic view of a business to provide marketers with the tools they need to support their strategic goals and understands how customer insight, coupled with through the line marketing, can be used to drive business prosperity. He has worked extensively in both local and international markets, and understands what is required to assimilate cultures and board agendas in order to make cohesive strategies and business decisions. Previous positions held by Paul include Chairman of C6, Non-Executive Director of Deal Group Media Plc and Global Head of Consumer Markets for dunnhumby.