Launched in November 2016, Cera is a homecare provider that uses digital and artificial intelligence to transform social care. It was co-founded by Dr. Ben Maruthappu and Marek Sacha. Through Cera’s matching algorithm and automated scheduling systems, Cera is able respond to enquiries within the hour, and in 96% of cases start care on the same day when requested. Cera has significantly lower overheads compared to traditional care companies, allowing the company to pay carers up to 50% higher than the industry average, while still offering affordable rates for customers. Cera has received a number of awards including the Most Outstanding Digital Health Innovation of the Year, the LaingBuisson Dementia Care Award, the Best London Home Care Company at the Social Care Awards 2018, Disruptive Leader of the Year and Britain’s Health Startup of the Year. It is a member of the PUBLIC GovStart programme.