BuddyHub is a social enterprise startup tackling and preventing the loneliness epidemic in a novel way. BuddyHub create a new social circle of friends for a lonely or isolated Senior member by introducing them to up to three like-minded Buddy volunteers in their local community, forming what we call a ‘Friendship Wheel’. Seniors and Buddies are carefully matched based on location (no more than a 30-minute walk or cycle ride away of each other), interests and experiences. The three Buddies in the ‘Friendship Wheel’ team up to share visits with their Senior. The visits and activities are on their own terms, making this a fun and flexible way to get to know each other that can fit into anyone’s life situation.