Kindara is a majority female company based in Boulder, Colorado. It was founded in 2011 out of one couple’s desire to better understand their fertility. Since then, the company has grown to create the most powerful and trusted fertility app on the market. In 2016, Kindara began shipping Wink, the only Bluetooth-connected Basal Body Temperature (BBT) thermometer on the market that connects with an app. After entering the data about temperature, cervical fluid, menstruation, sex, etc., the app creates a chart of the menstrual cycle. Then customers can connect to the community to get support from experts and other women. Charting menstrual cycle considering different parameters empowers customers to learn more about their bodies. This knowledge can help to avoid pregnancy, achieve pregnancy, or understand the body better.