Thinx is a New York-based company founded in 2014. Ther mission is to break the taboo surrounding menstruation. They focus their attention on the development and distribution of period-proof underwear. To reach the required protection level they use four levels: Moisture-wicking, Odor-controlling, Super-absorbent, and Leak-resistant. Also, they have such a unique product is a reusable FDA-proofed tampon applicator which can be used with applicator-free tampons.