Orangetheory Fitness Company

Orangetheory® Fitness ( is a science-based, one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored workouts are designed to get participants within the target-training zone of 84-to-91 percent of their heart rate, which stimulates metabolism and increases energy. Led by highly skilled coaches, each workout incorporates endurance, strength and power elements through a variety of exercises using treadmills, rowing machines, TRX® suspension training and free weights. The end result is more energy, visible toning and the "Orange Effect" – Orangetheory's afterburn - where participants keep burning calories for up to 36 hours post-workout for an average of 500+ total calories burned. Endorsed by three-time United States Olympian Lolo Jones and Super Bowl Champion Justin Tucker, Orangetheory Fitness recently unveiled its engaging Keep Burning marketing campaign. The company was ranked #415 in Inc. magazine's Inc. 500 ranking of the fastest growing private companies and #255 in Entrepreneur's 2016 Franchise 500® list of the top franchises.
Technology: Others
Industry: Fitness, Health Care, Wellness
Headquarters: Raleigh, North Carolina, United States
Founded Date: 2002-01-01
Employees Number: 251-500
Funding Status: Private Equity
Investors Number: 3
Total Funding: $4.8M
Estimated Revenue: Less than $1M
Last Funding Type: Private Equity

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